Case Studies

The client, a brand specialized in high-quality, non-toxic face and body paints, sought to boost sales on a promising product that wasn’t reaching its full potential.

The client has been facing a challenge with the lack of sales velocity after previous agencies' tactics failed to deliver results.

TilStar performed a multi-layered deep-dive analysis on the product, uncovering key inefficiencies and significant untapped opportunity.

Applying TilStar’s expertise as seller-engineers, a methodical optimization has been conducted of the product’s pricing, listing architecture, PPC, ranking and more.

Successfully reinvigorated sales for previous top selling ASIN with new SEO-optimized listings backed by PPC support. Changes have produced a significant improvement in organic rank, leading to big increases in both sales and profit over several weeks.

The implemented strategies led to a remarkable 115% surge in overall sales and a 100% boost in profit. Targeted keywords experienced substantial ranking improvements, climbing from an average position of 38 to position 5.

The client is a brand specialized in modern, playful storage solutions and accessories for children who has introduced a range of new colors and designs, significantly increasing their SKU variation mix.

This expansion presented a challenge: how to grow sales across a broader product range while maintaining a healthy balance between organic sales and PPC-driven sales.

To address the challenge, TilStar executed a comprehensive re-optimization of the client's product pages. This involved enhancing both the content and images to improve SEO performance. Additionally, targeted PPC campaigns were developed to optimize ACOS and TACOS, focusing on driving organic rank growth.

A specialized ranking campaign was implemented to push targeted keywords into "buyer zone" positions, ensuring visibility to the most relevant customers.

Within three weeks, the strategies employed delivered a 15% increase in overall sales and a 40% boost in profit.

The specialized ranking campaign resulted in improving the targeted keywords significantly, moving from an average position of 47 to 8, greatly enhancing the brand's visibility and sales potential on Amazon.

The client, a leading brand in the protective supplies for sports cards and collectibles, faced challenges with their flagship product listings on Amazon.

Their listings were outdated and disorganized, with multiple SKUs that caused confusion, poor-quality images, non-optimized copy, and missing A+ content. 

Additionally, their PPC campaigns were underperforming due to a lack of strategic refinement, leading to missed opportunities for growth and visibility in a competitive marketplace.

TilStar conducted a detailed analysis, streamlining the product catalog by eliminating unnecessary SKUs. Over 100 listings have been optimized with high-quality copy, professional images, A+ content, and videos to enhance brand presence. Additionally, the PPC campaigns have been refined using data-driven strategies, focusing on high-performing keywords and adjusting bids to maximize ROI. This holistic approach significantly improved listing quality, visibility, and overall brand performance on Amazon.

The client experienced a 40% increase in sales and a 20% increase in profit, even in the face of inventory shortages.

The brand's premium images and optimized copy boosted its Amazon presence and algorithm success.

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TimberCraft is a US-based furniture brand facing increased pressures from the influx of low-priced competitors, primarily from China, that severely undercut the pricing structure in their niche. They needed to outflank this new competition while also navigating substantial inventory liquidation with minimal financial loss.

To address these significant challenges, Tilstar provided 3 critical solutions: 1) SEO adaptation, 2) inventory optimization, and 3) strategic marketing. Adapting TimberCraft’s SEO to the ‘new’ market they operated within, Tilstar refined their strategies to target higher-value customer segments that would be less sensitive to price competition. 

To optimize inventory, we implemented dynamic pricing algorithms aimed at both competitive positioning and turnover. This was ultimately supported by strategic, geo-targeted marketing campaigns to reach groups less exposed to low-priced competitors.

Within 3 months, TimberCraft’s Advertising Cost of Sales (ACOS) was successfully lowered by 33% across their business. Despite market challenges, they achieved a notable increase in sales, partially mitigating the impact of low-cost competition.

Luxhaus is an international brand providing luxury coffee accessories for serious enthusiasts. After experiencing remarkable Q4 sales in 2022, LuxHaus faced the pressing challenge and excitement of sustaining this sales vigor into Q1 and beyond of 2023.

In order to maintain Luxhaus’ sales momentum from Q4, Tilstar delivered a deep advertising optimization, applying methodical, data-driven refinements to their Pay-Per-Click (PPC) campaigns. 

This included focused keyword research and analysis to rework the company’s keyword strategy, unearthing and incorporating new, financially rewarding keywords into their advertising.

Luxhaus achieved an impressive +30% increase in gross revenue, directly ascribable to the fine-tuned advertising initiatives. Even more impressive, this revenue growth was attained while successfully sustaining a stable Advertising Cost of Sales (ACOS), ensuring optimized profitability during this critical Q1 sales period.

SPLENDR, a kitchen goods brand with a special focus on pizza-related products, wanted a strategic product line expansion in 2023 but faced significant hurdles in product selection, SEO, and developing an initial PPC advertising strategy.

To support their brand expansion ambitions, Tilstar provided end-to-end product launch services, from the initial, data-driven market research needed to select a promising product, to full keyword analysis and PPC campaign optimization.

Using Tilstar’s proprietary niche analysis reporting, we were able to zero-in on low-competition, high-opportunity products able to complement the existing portfolio. Once the new products were developed, we identified high-ROI, low-competition keywords to be used in alignment across both SEO and PPC, and implemented a multi-channel, metric-based strategy for risk-balanced ROI.

SPLENDR successfully launched two products that rapidly gained positive reviews and stable sales. Due to Tilstar’s research, the products achieved first-page rankings for 80% of targeted keywords in just two months, boosting organic traffic by 25%. This led to a 35% improvement in ROI.