Our approach prioritizes strategic innovation and leverages data-driven solutions, enabling brands to achieve unprecedented market leadership on Amazon. Our portfolio is a testament to our ability to transform challenges into opportunities, consistently delivering measurable outcomes for our clients. By partnering with us, you will be positioned to fully realize your brand's potential. Join our expanding roster of clients who have already experienced scalable success and are enjoying the benefits of our expertise
TimberCraft is a US-based furniture brand facing increased pressures from the influx of low-priced competitors, primarily from China, that severely undercut the pricing structure in their niche. They needed to outflank this new competition while also navigating substantial inventory liquidation with minimal financial loss.
To address these significant challenges, Tilstar provided 3 critical solutions: 1) SEO adaptation, 2) inventory optimization, and 3) strategic marketing. Adapting TimberCraft’s SEO to the ‘new’ market they operated within, Tilstar refined their strategies to target higher-value customer segments that would be less sensitive to price competition.
To optimize inventory, we implemented dynamic pricing algorithms aimed at both competitive positioning and turnover. This was ultimately supported by strategic, geo-targeted marketing campaigns to reach groups less exposed to low-priced competitors.
Within 3 months, TimberCraft’s Advertising Cost of Sales (ACOS) was successfully lowered by 33% across their business. Despite market challenges, they achieved a notable increase in sales, partially mitigating the impact of low-cost competition.
Luxhaus is an international brand providing luxury coffee accessories for serious enthusiasts. After experiencing remarkable Q4 sales in 2022, LuxHaus faced the pressing challenge and excitement of sustaining this sales vigor into Q1 and beyond of 2023.
In order to maintain Luxhaus’ sales momentum from Q4, Tilstar delivered a deep advertising optimization, applying methodical, data-driven refinements to their Pay-Per-Click (PPC) campaigns.
This included focused keyword research and analysis to rework the company’s keyword strategy, unearthing and incorporating new, financially rewarding keywords into their advertising.
Luxhaus achieved an impressive +30% increase in gross revenue, directly ascribable to the fine-tuned advertising initiatives. Even more impressive, this revenue growth was attained while successfully sustaining a stable Advertising Cost of Sales (ACOS), ensuring optimized profitability during this critical Q1 sales period.
SPLENDR, a kitchen goods brand with a special focus on pizza-related products, wanted a strategic product line expansion in 2023 but faced significant hurdles in product selection, SEO, and developing an initial PPC advertising strategy.
To support their brand expansion ambitions, Tilstar provided end-to-end product launch services, from the initial, data-driven market research needed to select a promising product, to full keyword analysis and PPC campaign optimization.
Using Tilstar’s proprietary niche analysis reporting, we were able to zero-in on low-competition, high-opportunity products able to complement the existing portfolio. Once the new products were developed, we identified high-ROI, low-competition keywords to be used in alignment across both SEO and PPC, and implemented a multi-channel, metric-based strategy for risk-balanced ROI.
SPLENDR successfully launched two products that rapidly gained positive reviews and stable sales. Due to Tilstar’s research, the products achieved first-page rankings for 80% of targeted keywords in just two months, boosting organic traffic by 25%. This led to a 35% improvement in ROI.